Motion begins with a visual idea
A motion graphics maker turns a written direction into a sequence that unfolds over time. The most useful question is not how much can move, but what the movement helps someone understand. A product introduction can focus attention on one benefit. An explanation can make a relationship easier to follow. An announcement can give a short line room to land. Framecast starts with your prompt and produces a 15, 30, or 60 second motion video. You supply the message and direction; the chosen duration sets the boundary for the story.
Give the viewer somewhere to look
A clear hierarchy makes a short video easier to read. Tell the prompt which phrase should lead, what supporting information matters, and how the sequence should finish. Use one principal message rather than a list of equally urgent statements. If the subject is a new reading habit, for instance, you might begin with “One page today,” develop the idea of a small daily step, and end with a short invitation to begin. This is a sample concept for a brief. It is not a claim that a particular video has already been produced.
Describe a feeling in concrete terms
Words such as energetic or calm become more useful when you connect them to visible choices. Specify a limited palette, short or generous pauses, and the amount of text that should appear together. A quiet explanation could use a cream background, dark type, and one accent color. A more direct announcement might use larger words and fewer sentences. You do not need to prescribe every frame. Choose the handful of decisions that matter to the message, then write them in a consistent order. Avoid mixing several unrelated visual directions into one short request.
Fit the idea to time and space
Select 15 seconds for a concise statement, 30 seconds for a compact explanation, or 60 seconds for a fuller sequence. Choose between 16:9 landscape, 9:16 portrait, and 1:1 square. Think about how your wording will fit the frame: a tall layout rewards short lines, while a wide one can leave more space around a phrase. All output is 1080p MP4. Videos use an original music library and do not have voiceover. Your prompt should therefore make the key information visible rather than depending on a spoken explanation that will not be included.
Keep the production cost understandable
Every generation requires purchased credits and a signed-in account. There are no free generations. The cost is 100 credits for a 15 second video, 180 for a 30 second video, and 400 for a 60 second video. Chat edits cost 40 credits each, including the first one. Monthly subscriptions range from $9.90 for 500 credits to $199.90 for 15,000 credits (USD, tax extra). There is no free tier. Credits expire at period end without rollover. Credits are deducted before a job begins. A generation that ultimately fails receives an automatic refund of the credits deducted for that job.
Use edits to strengthen the message
Watch the completed video from beginning to end before writing an edit instruction. Decide whether the issue is wording, visual emphasis, or pacing, then describe the specific change you want. A request such as “shorten the final line to three words” is more concrete than asking for a different feel with no direction. Once the video communicates your idea, download the MP4 and store it yourself. Files remain available for 30 days. Cancel anytime with access until period end. Refunds via Creem claw back the period’s granted credits.